Many technical founders, academics, and other experts often believe that great
products -- or great ideas! --
https://a16z.com/2014/05/30
/selling-saas-products-dont-sell-themselves/" target="new">sell themselves, without any extra effort or
marketing. But in reality, they often need PR (
public
relations).
The irony is, most of the work involved in PR is actually
invisible to the
public -- when it works, that is -- and therefore hard for those from the
outside to see let alone understand. So how does such brand-building really
work? In this
10-year anniversary
episode of the a16z Podcast (and our 499th episode), a16z operating partner
Margit Wennmachers shares the case study of her work at The Outcast Agency
(which she co-founded) and of building the a16z brand (where she heads
marketing and was the first and one of the earliest hires).
What's the backstory there? What's the backstory behind some of the most
popular media stories and op-eds -- like "software is eating the world" -- and
what can it teach us about how PR and brand-building works in practice?
Because -- like many software companies -- the product is so abstract, and not
something you can physically touch, what kind of subtle decisions and tactics
big
and small does it take? Answering some frequently asked questions (in
conversation with editor in chief Sonal Chokshi) that we often get around how
things work, Wennmachers reveals (just some;) of the details behind the
scenes. Given that technology is all about disintermediating "brokers" in the
middle, will tech one day replace PR? And finally, what's the hidden Silicon
Valley network mafia that
https://www.nytimes.com/2019/03/13/technology/silicon-valley-network-
mafias.html" target="new">NO
one talks about?
Ler mais
Many technical founders, academics, and other experts often believe that great
products -- or great ideas! --
https://a16z.com/2014/05/30
/selling-saas-products-dont-sell-themselves/" target="new">sell themselves, without any extra effort or
marketing. But in reality, they often need PR (
public
relations).
The irony is, most of the work involved in PR is actually
invisible to the
public -- when it works, that is -- and therefore hard for those from the
outside to see let alone understand. So how does such brand-building really
work? In this
10-year anniversary
episode of the a16z Podcast (and our 499th episode), a16z operating partner
Margit Wennmachers shares the case study of her work at The Outcast Agency
(which she co-founded) and of building the a16z brand (where she heads
marketing and was the first and one of the earliest hires).
What's the backstory there? What's the backstory behind some of the most
popular media stories and op-eds -- like "software is eating the world" -- and
what can it teach us about how PR and brand-building works in practice?
Because -- like many software companies -- the product is so abstract, and not
something you can physically touch, what kind of subtle decisions and tactics
big
and small does it take? Answering some frequently asked questions (in
conversation with editor in chief Sonal Chokshi) that we often get around how
things work, Wennmachers reveals (just some;) of the details behind the
scenes. Given that technology is all about disintermediating "brokers" in the
middle, will tech one day replace PR? And finally, what's the hidden Silicon
Valley network mafia that
https://www.nytimes.com/2019/03/13/technology/silicon-valley-network-
mafias.html" target="new">NO
one talks about?
Leia menos