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Crypto for Creators: From Art Galleries to 'Tokenized' Collectibles

22 de Novembro, 2020 13:00

00:00 / 20:02

1 reproduções

This episode features Q&As with two artists who are exploring crypto-powered
auction sites and marketplaces – this is part of our ongoing series on the
creator economy. The big picture is that emerging "tokenization" models,
especially non-fungible tokens, or NFTs, are creating new ways for collectors
and investors to buy, sell, and trade digital art. More broadly, these
innovations open the door to the tokenization of any products or collectibles
that can be captured and owned digitally.  Marketplaces powered by NFTs open
up new revenue streams for creators, because anytime digital work is resold or
their tokens traded on these platforms, no matter how many times, the creator
gets a percentage of those secondary sales. It's all transparent and governed
by code on the blockchain, and it’s a big shift in creator economies. Our
first guest is one of the biggest names in crypto art, and one of the most
mysterious. Murat Pak is the artist and industrial designer who created the
AI-powered image sharing site Archillect. Pak has made it a policy to separate
their personal identity from their online work, and prefers to keep their
quote-unquote real identity hidden, so we conducted this interview by email
and converted Pak’s answers to audio using text-to-speech software. As Pak has
expressed in other interviews, it's really the work that matters. And we do
know a lot about the work, Pak has sold more than 60 pieces of digital art
this year on the auction site SuperRare, for more than $350,000. And that’s
just one of the several platforms on which Pak’s work is sold.  In this Q&A,
Pak talks with a16z's Zoran Basich about NFTs. These "non-fungible tokens" are
unique assets that are not interchangeable. Dollar bills are fungible — each
dollar bill is worth exactly the same as every other one. But works of art,
for example, or any collectible, can be non-fungible — their value varies
based on the market for that particular asset. With crypto, these assets carry
digital ownership rights that can be easily exchanged. We start by discussing
the whole concept of digital art, and why anyone would pay for something that
(seemingly) can be easily copied. Our second interview is with Signe Pierce, a
visual, digital, and performance artist whose work has appeared in major
galleries in Paris, Los Angeles, and New York. She’s currently featuring her
artwork on the creator marketplace Foundation. On that site, in addition to
auction-style NFT markets, the price of tokens associated with individual
works of art is something like you’d see on a stock market – the pricing is
real-time, and dynamic and fluctuates according to demand by buyers, who might
be investors, collectors, or fans. Signe discusses why she went from working
exclusively with galleries to trying crypto marketplaces, how this move
affects her work and her business, and how crypto could change the way she
engages with her fans. She also offers advice for creators interested in
getting into the world of crypto. She starts off by talking about how social
media popularity several years ago opened her eyes to the idea of new
monetization models for creators. Ler mais
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v2021-07-01T17:30:00+00:00us-podcasts
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